Instagram can be a powerful source of traffic, even though you can’t add clickable links to every Instagram update you publicize. In other words Instagram is a social marketplace that directs traffic that turns into sales. If your posts and videos are worth following and help in customer interaction then it is sure to drive up your business traffic. Plus Instagram have shown to have much higher levels of engagement than on Facebook and Twitter, creating and maintaining a strong profile could be hugely beneficial for your site’s visibility. Would you like to get your brand and products noticed by more number of people, grow a strong following of clients who can really get involved with your brand, and get paid? Over the years, there has been different types of social media platforms established. From which many of them have helped companies and clients stay relevant in this competitive world. But there’s still more to it. New social media platforms are emerging and people are making full use of them to increase their digital marketing opportunities. Nevertheless, it provides businesses and brands with an opportunity to market their products to a more broad and interested audience, without spending half as much as the amount of money on paid advertising. Whether your digital strategy needs an update or you’re a newcomer to the social media management Instagram is your magic spell. In this article, we’ll take a look at some of the specific strategies you can take advantage of, in addition to some of the higher level conception you’ll want to know. By the end of this post, you’ll have a precise grasp as to how Instagram can help your business reach more visitors and generate even more revenue in the process.
After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and ultimately 700 million as of April 2017. Instagram is yet another social network that has proved of much use to not only regular users but also for promoting businesses and brands. If you’re an amatuer to the Instagram world, no worries. Everything you need to know to market your brand on Instagram is described here with the most advanced tips you’ll get.
"What was once photo-sharing app initially has become one of the top social media platforms to promote brands, in less than seven years"
Pretty impressive, right? So let’s begin.
1. Take users behind the scenes
First and foremost, take your customers behind the scenes. Customers often have a natural curiosity about where their products come from and find it intriguing to get an exclusive behind-the-scenes look at your business’s products and services. Use photos and videos on Instagram to show how your products are made or how your services are carried out. Using a photo collage on Instagram allows you to unveil the process as it reveals to followers. This provides your followers a feeling that they’re getting bonus insights from behind the scenes. If nothing creative comes to mind, you can also share something that everyone has, such as, notes, random sketches, writings, quotes, drawings etc. It’s up to you to take a pretty picture and upload it to Instagram. You may find that it’s best to try out different unique post types until your posts sees an immense engaging with your target audience.
"You don’t have to stress it out, if you’re new to Instagram just use the platform as a new user. By this way you can better appreciate how it works from the perspective of a customer"
2. Bring in more traffic
Instagram can be a powerful source of traffic, even though you can’t add clickable links to every Instagram update you publicize. In other words Instagram is a social marketplace that directs traffic that turns into sales. If your posts and videos are worth following and help in customer interaction then it is sure to drive up your business traffic. Plus Instagram have shown to have much higher levels of engagement than on Facebook and Twitter, creating and maintaining a strong profile could be hugely beneficial for your site’s visibility.
3. Include hashtags to broaden your reach
Hashtags are the only way to increase the visibility of your Instagram posts. As Instagram feeds change quickly, and the content you provide can get buried under much newer posts. Use hashtags to expand, so that more users can find your brand. These hashtags can be campaign specific or general. All that matters is that they are relevant.
"The creativity in your ads is what audience see that attracts them to your business or brand"
Make sure to also set up your main brand hashtag (#yourBrand), and use it sparingly across Instagram. This makes it much easier for people to find content related to you as well as your main Instagram account. It’s best practice to use up to three or five hashtags, despite the fact that the maximum you can add is 30 per Instagram post.
4. Bring in the idea of window shopping
Participation levels on Instagram are huge. With this social media app, you can provide a window-shopping opportunity for your followers, giving them a taste of your products and services. This is the perfect opportunity to showcase your products and brand without the users actually being on your website. Share useful and relevant information in the caption, like location details, sales, and anything else to attract your followers.
"Always engage with your audience. Never forget to respond to the comments that people have left on your feed"
Thus Instagram is an excellent tool for ‘window shopping’ as you can be so much more creative and attractive. Attract customers by adding in with the latest, most colourful images and ensure that your brand is recognised for its use of high-quality photos and videos. Make sure you explain any product information and give relevant details in the captions so that your followers can make a purchase,also remember to add a link to your website or the site from which they can purchase your products.
5. Increase your brand popularity by hosting competitions and contests
Holding relevant contests and competitions to promote your brand is regarded by experts as one of the best ways to attract the attention of a potential target. All you need are a few attractive images and powerful captions to spread the word about the contest. Hence running a competition on Instagram is a fairly simple way to increase followers and, therefore, potential business customers without much expense. Quite a few brands on Instagram have become popular using these techniques. And it’s not that difficult to set up a contest as well. Also setting up an announcement about the prize may help to make it more popular.
6. Reaching the specific target market
If you’re targeting millennials and youths to buy your products, then Instagram is just what your business needs. Instagram has become popular among youths. But this doesn’t mean that Instagram only work for youth-focused brand, it is also useful to people who are much elder. Thus Instagram posts and promotions can be focused on both the age groups.
"You really need to know who your audience is, if you want to get your ad targeting on spot."
7. Build your trust and personality
Nowadays with branded content being far more popular for generating engagement, one of the main benefits and highlights of Instagram is that it can help you build trust. If you’re one of those organisations that people buy from, then Instagram can help you to create that emotional connection with your audience.
"Respond to complaints as soon as you can. A fast response shows that you’ve taken their concerns seriously and value your customer feedback and satisfaction."
Instagram allows you to share the day-to-day experiences of your business or brands in a much informal and casual way that can be understood by normal audience. Thus it can help give a personal touch to your business.
8. Get more followers
Instagram is just the same as other social media platforms, you can keep your business high depending upon your followers. Compelling images and videos used on Instagram capture a person’s attention and generate traffic. All you need to do is put relevant and attractive post such that the used would like to know more of your brand and visit your page. Just make sure they look like they’re enjoying your images and videos and are also interacting with your.
9. It helps increase followers across all social media channels
You can use Facebook and Twitter to lure people onto your Instagram, and vice versa. The best thing is that they are all interlinked with each other. Your facebook post can be shared on Instagram as well as the other way around
"What’s more, It doesn’t matter if your followers have different @usernames across the social media sites, as Twitter can now link the two through email addresses anyway"
Keep your customers busy, ask individual questions and comment on other replies, this will definitely make people to invest time in you. So there you have it folks, we hope that our tips will improve your brand’s performance and attract potential customers. With time, Instagram is turning out to be an excellent platform for marketing your business. All you need to do is use it in a proper way so as to boost your sales and in turn increase your profit. For more information on how Social media can help your business succeed or for a free consultation, contact us and we’ll be more than glad to help!