That one time when we got buk’d for branding
To put it simply, Buktym takes small businesses to the digitally savvy consumer. They provide a convenient booking management system to small businesses, allowing them to level up from traditional booking techniques without excessive development or maintenance costs.
WHAT IT TOOK
Buktym approached us to create a logo and branding that would easily convey their brand’s idea. The elements of time and booking needed to be incorporated into the design, and it had to be simple and easy to grasp.
WHAT WE DID
Since the brand was about levelling up from traditional practices, we thought it best that the logo should have a modern look and feel. To keep to a minimalistic theme, we followed a typography style and included the elements of booking and time into the design. We achieved this by infusing the element of a clock into the letter B, turning the name into a logo with a simple design tweak. Using a floral violet color in the logo, we set the brand color as well, which the team at Buktym really loved.