The Power of Inclusive Language:
Why It Matters in Branding and Marketing

Did you know that using inclusive language in branding and marketing can significantly impact a business’s success? In today’s diverse and inclusive world, businesses need to connect with their customers through language that is non-discriminatory and respectful of all people and cultures. Let’s explore the power of inclusive language in branding and marketing and how it can benefit your business.

Inclusive language is all about avoiding words and phrases that isolate certain groups of people. By doing so, businesses can show they’re aware of and respectful of the diversity that exists in society. But inclusive language is not just about being politically correct – it can actually help businesses grow and increase profitability by reaching a wider audience.

So, what does it take to implement inclusive language in branding and marketing?
Let’s dive into some of its practical tips and benefits.

How To Make Your Brand More Inclusive With Language

Businesses can take several steps to implement inclusive language in their branding and marketing materials. They can start by identifying words, phrases, and images that are exclusive or discriminatory and remove them from their branding and marketing materials. Additionally, businesses should use gender-neutral language, such as “they” instead of “he” or “she,” and avoid words with masculine or feminine connotations.

Another way is hiring people from diverse backgrounds and lifestyles. Creating a diverse team of marketing professionals is not only crucial for promoting inclusive language in marketing and branding, but it is also essential for understanding and connecting with diverse audiences in an authentic way. In addition, bringing a fresh perspective and generating new ideas also helps ensure that their branding and marketing materials are inclusive and respectful.

Here are a few examples of major brands using inclusive marketing:

• Coca-Cola – The brand has launched campaigns using inclusive language, such as their “Taste the Feeling” campaign that featured a same-sex couple.
• Procter & Gamble – The company has been recognized for using gender-neutral language in their advertising, such as replacing “men” with “people” in their Gillette ads.
• Nike – The brand has launched campaigns featuring athletes of diverse backgrounds and abilities, and their “Be True” campaign promotes inclusivity for the LGBTQ+ community.
• Ben & Jerry’s – The ice cream company has used their marketing to promote social justice issues and inclusive language, such as their “Yes on 4” campaign that supported marriage equality.
• Dove – The personal care brand has launched campaigns promoting body positivity and inclusivity, such as their “Real Beauty” campaign that featured women of all shapes, sizes, and colors.

Creating A Welcoming Brand: Why Inclusive Language Is Essential

Using inclusive language in branding and marketing is essential for businesses to be successful in today’s diverse and inclusive world. It helps brands connect with a broader range of consumers and build lasting relationships. By using inclusive language, businesses can show their commitment to promoting equality, creating a sense of belonging, and building trust with their audience.

Inclusive language also helps businesses portray themselves as socially responsible organizations that care about diversity and inclusion. It can be a powerful tool in attracting and retaining a diverse customer base, leading to increased sales and profitability. In a world that values diversity and inclusivity, businesses must adopt inclusive language in their branding and marketing strategies. To better understand the impact of inclusive language in branding and marketing, let’s take a look at some statistics:

• According to a survey by Accenture, 41% of consumers have switched brands
  because the company did not demonstrate inclusion and diversity in their marketing.
• A study by Kantar found that inclusive advertising is 25% more effective at
  increasing purchase intent among viewers.
• In a survey by Google, 64% of respondents said they took some form of action
  after seeing an ad that they considered diverse or inclusive.
• Another survey by the National Retail Federation found that 44% of consumers
  are more likely to purchase from a retailer committed to diversity and inclusion.
• According to a report by McKinsey & Company, companies with the most diverse
  teams are 35% more likely to have financial returns above their industry median.

These statistics highlight the importance of using inclusive language and imagery in branding and marketing efforts and demonstrate the potential benefits businesses can reap.

To summarize:

• Inclusive language avoids isolating certain groups and utilizes gender-neutral
  terms instead of gendered ones.
• Diverse teams can ensure that marketing materials are respectful and inclusive.
• Inclusive language helps businesses connect with a broader range of consumers,
  building lasting relationships.
• By using inclusive language, businesses demonstrate their commitment
  to promoting equality and belonging.
• Inclusive language attracts and retains a diverse customer base, increasing sales and profitability.

At Parel Creative, we understand the value of using inclusive language in branding and marketing. Our team of experts is dedicated to creating campaigns that celebrate diversity, promote inclusivity, and help our clients reach their marketing goals. Let us help you create a marketing strategy that reflects your commitment to inclusivity and respect for all.