Technical SEO refers to the behind-the-scenes optimizations that help search engines understand and crawl your website more effectively. These technical elements play a critical role in your website’s ranking in search engine results and visibility. From optimizing your website’s crawlability to improving your site’s loading speed, technical SEO is that part of your brand’s SEO strategy, which will help you ensure that your website is set up for success in the search engine rankings. With more and more websites being created, it is crucial to stay ahead of the curve and ensure your website is optimized for search.