We have talked about how good branding helps a business. As a brand grows and establishes itself, its profitability will prompt a steady influx of competitors to pop up to grab a share of the pie. This can be a rapid process too, depending on the profitability of the product or service offered, the ease of replication, availability of resources etc. Eventually the market gets cluttered with competitors offering very similar products and services, and staying relevant to customers becomes more challenging. Stagnancy is never a risk worth taking, and keeping your brand different and visible has to be a continuous process for sustainable growth. Changing with the market, scaling your brand’s identity with its evolution, and hitting the fast forward button on a stagnant growth phase must all be crucial elements to be factored into your business development strategy. Once all the successful branding strategies have been tried and tested and brought in results, any brand’s growth can slow down and hit a plateau. This is when rebranding becomes necessary.