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Why You Should Use Infographics in your Content Marketing?

August 20, 2019 Nimmi Madhu

The proliferation of technology over recent years is absolutely awe-inspiring.

Just imagine: around 140 million tweets, 2 million video uploads, and 1.5 billion units of content are circulating across the globe every day!  It is quite obvious for your content to miss out in this jungle – which makes it twofold arduous for your targeted clients to locate you.

This means that getting your intended message out there at the appropriate audience requires something more than merely plain text or images. So, how could you make your content one among the most remembered?

Including infographics in the content is a smart way to do that!

You should know this in; according to the recent Google Trend numbers, the search volume for INFOGRAPHIC and INFOGRAPHICS has increased by 800% since 2010.

Here are a few key reasons why infographics will benefit your content marketing.

Tap Into The Power Of The Visual Web

Do you know that the human brain processes visuals 60,000 times faster than plain text? Moreover, 90% of the audience will remember an image at least for three days.

So, when you combine charts, graphs, images, and other visuals with text, your content becomes much more remarkable and worthwhile to the viewer.

A Great Way To Share Boring Data!

With immense volume of information flooding over the internet, viewers will prefer short yet relevant pieces of visual data that they can better understand, and take action for. It’s a fact that lengthy paragraphs of text may not be enthralling to people as much as visual elements like infographics do.

Many studies have already revealed that sharp and precise images are more valuable to at least 67% of viewers and will most likely grab their attention even more than other digital marketing elements like product description, and text-based content.

So, start using infographics to communicate your brand stories, stats, or testimonials, in a way that is quick to digest. You will see customers flocking to your website very soon!

Intensifies Branding Position

If a certain topic that your brand shares along with an infographic that bears your brand logo and signature becomes VIRAL, more people will be inclined to look for or be aware of your brand.

Over time, you will see more and more people becoming familiar with your brand’s logo, mission, and products or services.

Social Sharing Become Easy As 1-2-3!

The latest Facebook insights have taught us that visual posts receive more engagement than mere text content. Twitter also has made it simpler to upload visuals on its platform.

Likewise, third-party social media scheduling tools are invariably working on their platforms for enhancing image delivery in a better manner on the social media platforms that they host.

As per research, visual content is 40 times more liable to be shared on the web than a copy. Anyway, infographics take the cake – they are liked and shared three times more than any other content!

Benefits Search Engine Optimization

Though you may not expect it initially, combining infographics along with your content can boost up your website’s SEO.

This is because of their potential to become viral. Viral content is often shared over a range of platforms, thereby reaching a pretty vast crowd.

What’s more – adding a link along with the infographic will let you bring a lot of new visitors to your site by increasing your overall number of backlinks.

Content Marketing With Infographics – Now It’s Your Turn…!

In the competitive world, content marketing with infographics is no longer a choice!

If you are a business person who hasn’t yet dipped your toes into it, you might be undoubtedly worried about where to begin. What concepts are compelling? Creative or formal? What resonates well with your customer base? Where to place the infographic once you finished creating it?

To clear all your concerns and channel your creative juices, seek assistance from digital marketing and design experts at Parel!

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Comments (6)

  1. I’ve found this information very helpful as many people can get help from your blog.I really appreciate your research and blog.Waiting for your next posting.

  2. Thank you for helping us by providing the information. Your efforts saved us time and helped us learn more about content marketing. Thanks for sharing your insights. It helps a lot.

  3. Infographics play a vital role in improving the quality of content. Thanks for sharing such an informative article, will be waiting for your new articles!

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