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8 Ways To Boost Facebook Engagement For Your Business Page

August 1, 2019 Nimmi Madhu

Just slap together a few posts, and await fans and leads to roll on in?  Getting fans to engage on your Facebook posts can never be as simple as that!

The Facebook news feed is bursting at the seams with content these days, and expanding reach on posts is becoming harder and harder. Here, you will find a couple of ways to make your fans chomping at the bit to LIKE and COMMENT on your posts!

1. Have A Self Analysis

On the PAGE INSIGHTS tab, you can locate information about the people who are engaging with your posts. You can also navigate to POSTS option and monitor the time that your audience is most likely to be online. Analyze these details frequently, to confirm that your content is optimized enough and is posted at the right time to attract the right people for your business.

2. Watch Videos, Produce Videos, & Share Videos!

It’s proven time after time that visuals are mostly eye-catching when people scroll through their countless news feeds. And while photos are excellent ways to capture moments, research reveals that video posts have a 135 per cent more organic reach compared to photo posts. That’s quite a crazy huge number, right! If possible, go live! Live videos mark the most leading engagement – receiving six times more interactions than regular video posts.

3. Pose Questions

Asking questions to your fans and utilizing fill-in-the-blank posts are some of the best ways you may adopt to kick off an active comments thread on social media. Here are a few ideas for you to get you started:

  • What would you do if……..?
  • Do you agree with……..?
  • What is your favourite……..?
  • Why do you like……..?

Create a blog post out of the responses you have got. This will get you distinct ideas for your content, and yes, something new to share with your Facebook audience!

4. Take Advantage Of Facebook Stories

“Stories are a big part of the future of video sharing, which is why we are all in on it across our family.” – Mark Zuckerberg, Facebook CEO.

Facebook Stories is the most suitable placement for drawing eyeballs to your content! People usually expect production quality to be lower in the stories. So, you can share more personal stories, preferably those that tugs at the heartstrings, letting you build a stronger personal connection with your followers.

People usually expect production quality to be lower in the stories. So, you can share more personal stories, preferably those that tugs at the heartstrings, letting you build a stronger personal connection with your followers.

In Facebook IQ-commissioned survey by Ipsos, 62 per cent of people said they became interested in a brand or product after seeing it in a story.

5. Stay Specific!

Pay attention to what types of content your fans react to, and also what posting times tend to get you more likes, comments, and shares on your Facebook page.

  • Never post at the busiest times of the day. Lots of businesses compete to appear in the news feed at those times. It’s too competitive to fight with them. So, why not experiment with posting at non-peak hours to discover whether you can reach more fans?
  • The news feed algorithm will reward posts on trending topics on Facebook. Hence, ensure that you spot potential topics that your customers are talking about, and post content around this.

6. Drive Traffic From All Available Sources

People who are interacting with you on different channels are an excellent source of potential engagement. Make sure they know where to locate you on Facebook.

Adding a link to your Facebook page from your website and email signature is a great idea. You may also include a Facebook plugin on your blog to highlight your posts.

7. Boost Your Facebook Posts

Boosting a post is nothing but Facebook advertising.

Just by clicking the  BOOST button next to a post on your Facebook page, you will see the post gets delivered to the news feeds of users who fit within your targeting parameters, thereby letting your content reach a wider audience than it would have organically.

8. Promote A Post Using Ad Manager

Setting up a promoted post campaign in Facebook’s Ads Manager is as easy as these six steps:

  •  Click the “CREATE” button in Ads Manager. 
  • Choose either “BRAND AWARENESS” or “ENGAGEMENT” as your objective.
  • Set your targeting parameters for your content to reach the right audience.
  • Now, tap on the drop-down menu to assign a pre-existing post.
  • Launch the campaign!
  • You may repeat the process until you complete promoting all relevant posts.

Through this social media marketing technique, you will be able to go a long way in terms of extending your content’s reach, while also benefiting on better targeting. Whether you are creating a brand new Facebook page for your business, or you want to make the utmost of your existing one, it’s probably a smart move.

Facebook is home to more than two billion active users per month! However, if you are not creating a Facebook page with tactics to get engaged with, the chances of generating leads and customers from it are rather slim.     Wondering what types of posts and content will work for you? Get in touch with Parel to generate more digital marketing ideas for improving meaningful interactions and organic news feed visibility.

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