A recognizable brand is one of the most priceless assets a business owns. As a full-suite digital branding agency, we follow an approach that includes research, strategy, and advertising to build unique brand identities.
The brand strategy is a blueprint that comprises all long-term goals that can be accomplished with the evolution of a thriving brand. Parel Creative, the most sought after brand strategy agency in Kochi, is good at formulating this blueprint, moving beyond the basic branding weapons – your brand name, logo, and website. Our branding experts tap into every segment of your targeted audience’s needs, and emotions to transform your business into a legit brand.
We, at Parel, build a well-defined brand strategy through a systematic process that comprises two main stages and several substages.
Stage #1: Research
- We will conduct a thorough analysis of your business and markets in the first place, to grasp the ins-and-out of the products or services you offer.
- We will then pick out your target set of audiences and competitors.
- Next is creating an outline of how your targeted audience thinks, what they really need and what all is needed for you to build meaningful relationships with them.
- We will also check the strategies applied by your rivals and identify the right platforms to promote your brand.
Stage #2: Action
The research is completed, and now that we are mindful of everything required to give life to brands. The next stage is the ‘Action’ phase, where our brand strategy experts build proactive brands that are valued among the targeted audience.
- We aim to break the conventional mould of thinking; hence, we ensure to imbibe differentiation factors into logos, taglines, and brochures created to deliver your brand message.
- Our approach to choosing platforms for sharing brand messages is completely based on the relevance of platforms for each business.
- With combined marketing and branding strategies, our specialists will enhance your reach to maximum people, engage them in your brand, and make them your customers with a long-term effect.
Wish to see how we have collaborated with a new cafe brand, to create a brand identity for them through cutting-edge digital experiences?
Creative Logo Design And Services
Rendering Beautiful, Appropriate And Unique Logos.
While forming a ‘brand strategy’ is at the core of branding services, its soul lies in ‘design’. Our team of adept designers will create a distinctive yet versatile logo that represents the very value of your brand. They won’t set themselves restricted to graphics and colors but use the most brilliant ways to present the values of the brand.
We have built logos for some of the most iconic brands. To read about one of our recent logo creation works: Click here!
Brand Name Creation
Getting The Best Possible Names For Brands.
Finding a better brand name, is perhaps one of the most challenging aspects of starting a business. Through effective brand name creation and further procedures, our experts will make sure that your consumers feel comfortable by all means about the brand they are investing in.
Brand Guidelines Creation
The Secret To Brand Recognition Is Here!
Every business-related item you create and publish should represent your brand by all means. But if you are creating a massive volume of content, it can be hard to maintain consistency and make sure everything is up to par. This is why brand guidelines that describe everything from what to include in your content to how to design it, matter. Being an experienced digital branding agency, we can undertake all the responsibility of framing the right style guide for your brand.
Advertising And Campaigns
Creating & Optimizing Personalized Ads.
As the best digital advertising company in Kochi, we know how to develop creative solutions that get people to engage in the right way with your brand. These incorporate the creation of powerful ads and promotion of these ads through all the available Social Media platforms. Moreover, our specialized team of analysts frequently check your ad campaigns to make sure that they are driving enough leads, conversions, and engagement for your brand.
Bringing Your Product Ideas To Life.
At Parel, we follow a design-thinking approach to product design, where our expert branding panel will do thoroughgoing research on your product, market, and targeted set of audience. As per the findings, we’ll brainstorm and come up with as many creative solutions as possible from our end. Following this, we’ll implement design testing to know whether our design concept works as planned. We will continue refining them until we are able to produce a confident design that could be put into production.
Creating A Foundation For All Your Presentations.
If you’re looking to draft a proposal, create a data-sheet, or publish a landing page, we could help you with well-crafted corporate presentations.
Our team of in-house designers will conceptualize your presentations, add customized branding elements to it, and animate them. In the meantime, our content consultants will refine your content to include just what is needed for the brand to resonate with the audience.
Let’s Make Your Packaging Pop!
We believe that great packaging goes a long way in boosting the sales of a product. Therefore, while designing product packages, we lay stress on factors like consumer psychology, colour combination, and readability of the text on the package. At Parel, we have a bunch of design-obsessed nerds who create packaging designs that are sure to impress shoppers and prospects.
Developing Assets That Power Brand Success.
Brand collaterals are the collection of tools used to promote your brand as well as market your product or service. As a full-service branding agency, our brand collateral services include designing of:
- Business cards
- Storefront and trade show signages and banners
- Promotional items (coffee mugs, tote bags, t-shirt, etc.)
- Marketing collaterals (brochures, packaging, sales materials, fact sheets, and other print collateral)
HTML5 AD Banners and E-mailers
Helping Brands Drive More Engagement.
Researchers state that email marketing using click-optimized banners and videos can bring in high conversion rates as well as more customers and revenue. Being in the industry for over a decade, we have worked with hundreds of clients to develop and implement click-through optimized HTML5 standard banners. Now with enough experience in the field, we are able to deliver high-quality HTML5 banner ads that meet client requirements, within the quickest turnaround time.
Ready to take your business to the next level?
We would love to help you. Reach out to us today.