7 Unique Social Media Ad Ideas To Upgrade Your Digital Marketing Ad Strategies
In this tech-driven world, digital platforms play a crucial role in reaching the target audience for any business. And in that, social media advertising has secured the top spot primarily because it’s fast, flexible and convenient. Even if you go for organic reach, with so much competition to rank higher, organic reach has become harder to achieve. Even organic reach needs some promotions to do wonders. And that’s why investing in the right social media ad can be a secret tool to have a better online presence.
When it comes to digital marketing, we all are very used to taking popular paths of using PPC, Facebook ads, pop-ups, website ads, SEM, etc., but in 2021 breaking free from the conventions seems to be a vital step in transforming the digital marketing strategies. So, in this guide, we will tell you seven social media ad ideas that you can leverage to achieve real business results while maximizing your spend.
Things To Note!
We all know about different social media platforms, out of which some are very popular for placing ads. But today, more and more businesses are finding and adopting new ways of advertising through these social media to get better results. And as a fact, these unique approaches to social media advertising have modified the way we utilise digital media for advertising purposes.
According to Statista, market leader Facebook has the most active users, followed by YouTube, WhatsApp and Facebook Messenger.
Having a vast active user base doesn’t mean that the platform can yield the best results for you. It more depends on how you utilise the right social media platform based on the goals and objectives of the business. For example, an eCommerce fashion company may benefit more from Instagram ads than LinkedIn ads. So, we really have to match the business with the social media platform we choose, to actually get benefits from the ad campaign.
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Unique Social Media Advertising Ideas
Here are some of the unique social media ad ideas that can help you break the conventions of the ad world.
1. Stories Ads
‘Stories’ is a feature that almost every social media features. This full-screen format allows the audience to completely engage with the ad, thereby maximising the ad’s impact. Moreover, you get to capture your target audience’s attention for a few seconds, making it an excellent format for in-the-moment marketing like limited-time offers.
A tip is to keep your ad simple, eye-catching and easy to understand. Remember, you have to convey the message within a short time.
2. Collection Ads
You might have seen fashion brands using collection ads to hook you to their products and entice you to explore more or even direct you to buy them. These are known as collection ads and are one of the majorly used Facebook advertisements, particularly by eCommerce brands.
This is the best social media ad idea if you want to display your products, let customers browse through them quickly while still having a central image or video about your brand. It can give your audience an instant peek into your store without asking them to visit the website.
4. FB Messenger Ads
Guest blogging! Yet another powerful content marketing technique. You can blog as a guest on various topics that are relevant to your customers on other sites. Here’s an example of how to do it in ‘Techsightings.com’.
Interacting with your customers on a personal level can be a great tool to influence them. As inboxes are a very personal thing for a user, using that space to promote your product means extra attention and a more significant impact.
5. IGTV Advertising
Instagram is not all about being quick; in fact, IGTV proves to be a prominent way of showcasing long-form videos to spike your engagement rates and help you to create much detailed ad videos about your brand.
The ads should be vertical and mobile-optimized. A thing to note here is IGTV videos are 1 minute long, but the IGTV ad preview runs for only 15 seconds. Being Instagram’s video exclusive platform, IGTV advertisements should meet the specifications for Instagram videos as well.
6. Twitter Promote
Twitter promote is a subscription service where you can automatically promote your tweets to the relevant audience once it passes the Twitter quality filter. You can even promote your Twitter account to invite new followers.
With Twitter promotion there is also no need of creating Twitter ads or campaigns by yourself and therefore is a hassle-free, quick and easy way of promoting your brand. Till you have a subscription, Twitter promote will always be active to promote your first ten tweets of the day.
7. Pinterest Ads
Pinterest being a discovery platform, is a means to drive brand awareness through creative and interesting ad content. Beyond driving awareness, brands using Pinterest ads’ can showcase their ideas and productively engage with the audience. Types of Pinterest ads include promoted pins, one-tap pins, promoted carousels, promoted video pins, promoted app pins, buyable pins and story pins.
People using Pinterest do purpose-oriented browsing, increasing the chances of gaining higher conversions than other social media platforms. But one downside is that Pinterest ads are available to only a few countries.
8. Bumper Ads
Bumper ads are an unskippable short video ad format that’s usually 6 seconds long. They appear at the beginning, during, or end of YouTube videos. Getting a very short time to convey your idea means to have an extraordinarily good concept that’s able to create an impact. These ads are designed to allow you to reach more customers and increase brand awareness by using a short, memorable message. Being a short video format, don’t try to stuff in too much information than needed.
Social Media Advertising Tips
Below are some essential tips you should definitely check when starting with a social media ad campaign. Let’s get right into it!
- Be Clear About Your Business Objectives: Knowing your business objectives lets you decide on the right social network and advertisement type that can fetch you great results.
- Know Your Target Audience: Social media has the capability to micro-target, which can be helpful in focussing the audience segment perfect for you.
- Let Your Organic Posts Inform Your Ads: Identify which social posts done by you resonates the most with your audience by tracking clicks, shares, likes or comments. These are your high-performing messages that can be used in your ads as well.
- Pay For What Matters: Always keep a check on your budget by avoiding spending on things that don’t matter. Based on your business goals, be clear about whether you want impressions or engagements accordingly which you can select your social media ad strategy.
- Keep It Mobile-Friendly: With a massive section of mobile users, it has become imperative to design your ads for mobile or else you would miss out on a huge chunk of your target audience. Optimising it for mobile phones also gives you an advantage of using various features such as geofencing, where your ad shows up only when they are close enough to your shop.
- Test Your Ads And Optimise Accordingly: Testing different ads and determining what works best plays an important role in refining your social media strategies to make them more result-oriented.
- Measure And Analyse The Results: Once you have started running your ad, measure your results regularly to find if the proposed strategy works or not. This is a key part of proving ROI as well.
Get Ahead Of The Conventions!
So that’s it for now. These are some different ways of advertising as opposed to the popular ways. Exploring new ways of running social media ads can welcome you to hidden opportunities and more new unique ways of reaching your target audience, all while creating an impact.
At Parel Creative, the best digital marketing agency in India, we have a team of experienced digital marketers who are proficient in analysing the business needs and coming up with the most suitable digital marketing strategy. As a result, our strategies have always been result-oriented, unique and creative.
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