Ever since mobile phones went smart, businesses have focussed on optimizing websites to be responsive, in order to cater to the mobile audience. This has now gone one step further, and brands are tapping deeper into the market by building mobile applications. Seems simple enough, right? Obviously the best way to stay connected with the world that is constantly on the go, is by going mobile. But it is not that simple. Read on to find out how you can improve the user experience of your mobile application and why it is important that you do so.