Understanding SEO is one of the most crucial part of digital marketing to significantly increase your traffic and brand awareness. From keywords to content and backlink, there are a lot of metrics that you need to take care of when it comes to search engine optimization. The world of SEO is ever changing, the strategies and SEO techniques that helped you this year might not be applicable next year. Therefore it’s only natural that you may feel overwhelmed with the amount of patience and effort your business requires to stay on top of the search engine results. With the best SEO techniques at your disposal, you can easily outperform your competitors. Therefore, let’s take a look at some of the advanced SEO techniques that can help you improve your businesses search rankings in 2019.
1. Complete an SEO Audit on your website
Auditing a website may not sound like an advanced SEO strategy, but you’d be surprised how many websites are missing basic on-page SEO like meta titles or descriptions. It’s easy to overlook when creating your website because you might have tons of other things to worry about, such as the design and user interface.
In general terms, auditing is a systematic examination of your website, that is done in order to figure out where you stand and how to make smarter decisions in the future. Therefore by closely examining your overall site performance, you can set new goals based on what you find, and implement better tactics to reach those goals.
2. Create SEO optimized landing pages
Sometimes, all you need is one high converting landing page to bring in the big bucks. A well-designed landing page with the proper keyword can improve your lead generation and sales twofold. You surely cannot stuff all the contents into your homepage, as it may be very difficult to focus on a single service.
Therefore this is where landing pages come handy, it opens up more gateways for the incoming search traffic. Unfortunately, not many companies fully grasp the importance of using specific landing pages to capture new users.
3. Prioritize Your Website for Mobile-First Indexing
Mobile-First Indexing is the recent initiative set up by Google which gives more priority to the mobile version of your website rather than the desktop version.
Earlier, Google had taken a desktop-first indexing approach, which meant that their crawlers determine your rankings based on the information gathered from the desktop version of a site. But with the recent updates, Google has stated that it will base all rankings, both mobile and desktop, off of the information it gathers from the mobile crawl.
Even though you know a thing or two about SEO optimization, it’ll do you no good unless and until you analyze each of your results and plan accordingly. A good website SEO can only truly serve you if you’re analyzing your results on a regular basis and making adjustments accordingly. If you’ve determined that your business would benefit from the professional assistance of digital marketing experts, consider talking to our media executive and we can help you with your SEO works.