7 Ways To Get Quality Backlinks To Your Blog
Are you publishing lots of great articles on your website regularly but still not getting any organic traffic?
The problem may be the lack of external sites linking to yours, known by the terminology ‘backlinks‘ or otherwise ‘incoming links’. While the SEO domain has continuously advanced over the years, backlinks still exist as one of the most crucial ranking factors for a website.
With that being said, do you think when you produce enough content, people will start putting tons of links back to your page? Of course, in the long run, it might happen, but not everyone wants to wait that long, right?
So, today our SEO experts have put together here, a few tried and tested tactics that will certainly help you generate backlinks to your blog page, without waiting for months or years.
But before we look at those tips to build backlinks, let’s take a quick moment to review why generating high-quality backlinks are so vital for your blogging page.
Why Are Backlinks Important?
To be more precise, backlinks are like the signals for Search Engines showing them that a set of people finds your page’s content valuable enough to link to it within their own content. As a search engine’s primary purpose is to get a person the most relevant response for his searching, it will infer from these backlinks that your web page possesses relevant content that is worth ranking.
However, the number of such backlinks you will need to land on the first page of Google results may be enough for most of you to give up!? See the below graph, even the web page at the tenth position possesses more than 30,000 backlinks.?
This means you need a lot of backlinks to your blog page for it to rank higher; but remember, not all backlinks can be helpful. Linking your blog page to websites that are low-quality domain authority or inactive, can drastically bring down your rankings.
So, to get backlinks through well-trusted websites with high domain authority in a sustainable way, here’re seven best ways.
|✨Tip: Before we start, if you need to check the number of backlinks to your blog page, just copy-paste its URL on free tools such as KwFinder Link Checker or Moz Open Site Explorer. If you need more assistance with this, get in touch with our SEO team.|
#1. Guest Blogging
This is one of the most efficient strategies to reach new audiences and build more backlinks.
When you get an opportunity to publish articles on other websites, you will get your content shared to a new set of audience, thereby getting you better online reputation and enhanced follower base on social media.
And while you do that, make sure to go after authorised sites. To find them out, just type in any of these search queries into your search bar:
- YOUR INDUSTRY NAME + “write for us”
- YOUR INDUSTRY NAME + “guest post”
- YOUR INDUSTRY NAME + “submit an article”
- YOUR INDUSTRY NAME + “bloggers wanted”
- YOUR INDUSTRY NAME + “now accepting guest posts”
This will display a list of popular guest blogging sites in your industry. Here’s an example:
Now, create a list of guest blogging sites with good domain authority, organic traffic, and a solid fanbase, this way. And then, begin to start writing.
If you are not good at writing, our team of professional content writers can help.
#2. Create Press Releases
Be it a store opening, product launch, or new partnership – make a list of all those events happening in your company, and start writing press releases that cover such news.
This could be an excellent way to gain high-quality backlinks because you are the one and only person in this world who can talk about it!
And in your press releases, do remember to include backlinks to your blogs related to those topics.
#3. Get Advantage From Broken Links
Have you come across a broken link or a 404 error page on your target websites? Then it’s time to reach out to its master. Introduce yourself to him, tell that you find pages or resources with broken links on his website, and suggest a replacement to this using a link to your blog, which is on the same topic. Also, give him reasons for how beneficially your content can contribute or replace those.
Probability is high for him to appreciate it and provide you a friendly response because from his point of view, you were trying to help him out.
But how do you locate web pages with broken links? Thankfully, there are awesome extensions like Check My Links for Google Chrome and ‘Link Analyzer’ for Firefox to help you find out broken links.
#4. Writing Testimonials And Reviews
List out all the products, tools, and services you employ in your business. If any of their brands are within almost a similar niche of yours, go ahead and write testimonials or reviews on their site.
But doing so is an excellent idea for your backlinking strategy because most probably, there can be a place for you to include a backlink.
#5. Design Interesting Infographics
Infographics are the evergreen elements that can entice people into content.
Since they are visual and simple to scan, people love to skim through them. This means content marketers will definitely love to include them in their articles.
So, look at the current trending topics, and create and publish your own infographics with unique and interesting stories, and reach out to bloggers in your niche to inquire if they would love to put up your infographics on their content. If approved, you’ve won your web page a free backlink.?
Don’t have enough graphic skills for that? Well, that doesn’t mean you should stay away from using this technique. Take assistance from our team of graphic designers now to get this done for you.
#6. Make Insightful Comments
Another great way to get backlinks is by building relationships by commenting on others’ content.
Wait! Before you start commenting on blog posts and throwing out backlinks everywhere, we’d like to tell you something more.
Your primary purpose of commenting should be to build a better relationship with the author. Starting from that, you may tactfully proceed to include a backlink in your comment then.
Just look at the below comment from Martin on one of our blog posts:
In this, she had done an excellent job of complimenting us first (who doesn’t love that??), and then continued adding some meaningful insight into it.
This is the right way for relationship building, which in fact is a path towards backlink building.
#7. Use Outreach Efforts
When you write a blog post, spend a bit of time linking to other people’s websites or articles, and when you do that, make sure to contact the owners of them and inform them that you have mentioned their website or article on your blog post. Chances are there for your article to be shared by them on social media or mention you in one of their future articles.
But remember, including hundreds of links in a blog post is not a good practice. If you do that, it will make the bloggers and companies feel that you’re giving out a bunch of links only to receive a link back.
So, just keep a reasonable number of links, and reach out to tell them that you want to share their article or company website on your blog post. And then it will work.
So now you might have understood that getting backlinks doesn’t involve begging – it needs a lot of hard work and a bit of creativity.
But still, it’s not something that you couldn’t achieve. By implementing the above tips and producing great content that people want to link to, you will definitely end up with more backlink to your blog page. These will eventually result in more search traffic and finally, more referral traffic.
If you need more assistance with implementing these tips, feel free to get in touch with us. We are one of the best digital marketing and content marketing agencies in Kochi and Singapore, with almost a decade of track record in delivering SEO and digital marketing services to clients from all over the world.