GREEN MART SPICES
Creating Engaging eCommerce Experiences
Green Mart Spices is an initiative by entrepreneurs and farmers of the high ranges of Kerala to market and deliver organically grown wholesome produce straight from the farms to homes at reasonable prices. They were renowned in the community and were making quite a bit of business through customer referrals since their start. After encountering tremendous growth over the years, they wished to expand their operations by establishing an online marketplace.
WHAT IT TOOK
THE CHALLENGE
It was in 2016 when the crew behind the Green Mart organic products manufacturing approached us with their need to launch a website that seamlessly showcases the vast number of products they were offering. They also wanted to engage the audience right from the initial glance and let them purchase those products. Bringing out an aesthetically striking design, while building a backend that is efficient, secure, and simplistic, was the toughest challenge of this project.
WHAT WE DID
OUR APPROACH
Keeping the client’s requirements in mind, we started by creating the right information architecture of the site and wireframes based on that. Following this, we designed a WordPress website that was super easy to use for customers and administrators. Customers can get comprehensive information about different products, make use of various filters to find the right product and make the purchase in an intuitive interface. The website was further optimized to ensure shorter load time and optimum user retention, leading to improved conversion rates.
