Creating A Digital Solution For Showcasing Music Talents
Music and rhythm fill our souls with happiness and enrich our life’s best moments. But we often fail to find the one that goes well with our demands. That's where RedKite Music offers a solution! Redkite is a music talents company based in Singapore that helps you to discover the most suitable live music entertainment for your event and can even manage your live music venue. With a decade of experience, they leverage on their large, growing pool of talents across multiple genres that have expanded beyond live bands to include emcees, DJs, dancers and many more.
WHAT IT TOOK
With a multitude of music genres and hundreds of talents, finding the right music and talent that resonates with the event requirements is a huge time-consuming task for customers. With this in mind, Redkite contacted us to build a website that showcases various genres of music and talent in an easy-to-use interface.
The challenge was not over yet! As it was a unique concept, we also needed to employ a smart SEO strategy to increase brand awareness, website visibility as well as to rank higher for the targeted keywords. In addition to it, with the majority of traffic coming from mobile phones, we had to ensure the website was optimised for all device sizes.
WHAT WE DID
We started our journey by doing an intense competitor analysis and creating user personas which guided us to come up with a set of goals on building a striking website that appealed to the needs of the target audience.
We then created the wireframes and adopted a user-friendly layout, enabling people to effortlessly filter out the talents and music genre they are seeking. We went for a design style that used expressive illustrations and custom icons to provide a vivid and lively website browsing experience. We further utilised an array of mobile optimisation techniques to achieve a more mobile-friendly website. This included choosing a responsive web design, improving site loading time, easy navigation, optimising images, among many others.