The Story Of Building A Brand From Scratch
Game Town, a newcomer into the artificial sports turf market, wanted to publicize to their audience base in Cochin that they had come out with a brand-new Football turf with Polytan Ligaturf CP World Cup Edition Grass in the Kakkanad city. They were planning on trying a closely linked combination of brand advertising and social media campaigns, to reach their target audience and boost brand awareness for Game Town. They were looking for a digital firm that had the capabilities to bring in new ideas and tagline ad copywriting, professional graphic design, and manage effective Social Media campaigns.
WHAT IT TOOK
There is a massive market for turf in Cochin; however, with a lot of established turf companies around, we needed to find better ways to reach their target audience of youngsters. Game Town, being a novice, our primary goal was a brand lift compared to boosting up direct sales. Our team was up for the challenge and was excited to assist them in creating and promoting their brand’s digital stories from the scratch.
WHAT WE DID
Creating a striking logo that is easily visible and readily identifiable was the initial step taken by us. This was followed through with compelling online and offline collaterals that engaged users and spread the brand’s unique selling proposition. Identifying that customers are not only to be educated on the brand but also the merits of this turf, we created copies accordingly and shared via integrated campaigns on Social Media to reach all the audience in the best possible ways.