Product descriptions and contents are invaluable in the online shopping world, it not only generates a presence for brands and businesses online but also tells more about your product to customers. The new Google algorithm adores good product descriptions, especially the ones that have relevant keywords in them, they are much easier to understand when crawling a site. Therefore the key to winning customers is to write good product descriptions and content that both Google and your customers will love. Always keep in mind to use the most relevant keywords and catchy tags while avoiding useless phrases and captions; because in order for customers to see your content it should list on Google. If you’re not on the first page of Google, you might as well not exist.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
However, the SEO friendliness of a product page is all about understanding your customers. You will have to learn more about your customers, will they be millennials or more onto the professional side; write optimized content to cater to the particular needs. Keep in mind to write for customers also and not just search engines, because both have to be done in parallel giving equal importance. If you are worried about how to write a top-notch content and product description that is both SEO friendly and customer appealing; our article focuses on exactly how to create them!
1. Keyword Research
The first and most important job of a search engine optimizer or a content writer is to research and find the most appropriate and relevant keyword for your content. Researching keywords and implementing these keywords are an essential part of ensuring that your content is written with SEO in mind in order to improve site organic performance. This technique not only helps bots to crawl your site but also gives your customers what they came looking for; in short, it improves the ability of internet searchers to find what you’re selling.
“For visitors to discover your website, you need to build big, flashing signs that lead them there. In digital marketing terms, this means you need more Keywords to attract them”
If you’re new to the world of keyword researching and implementation; it’s all about finding an appropriate keyword tool to work with. Keyword finding tools such as Google keyword-planner, SEMrush or Moz Keyword Explorer lets you research for specific keywords and give you valuable data about those keywords. Therefore implementing these well researched keywords in product descriptions and titles, will help customers find the products on search engines and can give your SEO efforts a boost.
2. Organize Which Keyword Should Go Where
When you are all done with the keyword research and have the most appropriate keywords your content needs, divide the keywords into primary and secondary. These primary and secondary keywords should be organized into more generic keywords for each page.
“No website can stand without a strong backbone. And that backbone is technical SEO.” Neil Patel
If you have a particular page that talks more on the keyword, then use that keyword as the primary keyword and the rest should be used as secondary. It’ll be much easier if you initially assign these keywords to categories or pages. If there are several new keywords assigned to one category then it would be much better if you consider splitting that category page into separate categories, such that they can be targeted more effectively.
3. Get Better Product Understanding
An SEO friendly description for any product or service requires you to acquire a complete understanding of what you sell before discussing it on the web. You need to know what makes your product better than the rest of them out there and exactly everything your customers might want to know about your product.
"“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”"
Therefore the key to selling your product or services online is to apprehend more about the product, understand what should be highlighted and what all features the customers may find interesting. Without conveying a complete perception of your merchandise, you may not be able to discuss the features a customer is passionately looking for in your content. Also, keep in mind that all this should be done with the description limit in mind; Google has a definite character limit for content and the description should be within the limit. Some online tools such as the SERP Preview Tool can help keep track of the word limit, so you can know the exact amount of characters or words used in your description.
4. Keep It Simple
Online shopping is a common practice all over the globe and shoppers do not expect to confront words they are not quite familiar with, the simpler the words; the easier it is to understand.
Therefore the selection of words for meta descriptions or product description is critical and will certainly depend on the audience you wish to target.
“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.”
If you own an eCommerce website that aim’s millennials it’s better to avoid hefty verbosity and just keep it simple. It’s always better to cut short all the needless talks and come directly to the point because, in this fast-paced era of internet, no one will want to go through the dictionary to understand what your product description actually means. Shoppers will want a few uncomplicated sentences to grab the impression at a glance and that’s it.
Thus if you’d want to create a killer content always keep on mind that the product description should be short and to the point. Try to include keywords that are search engine friendly and the type of words shoppers usually search for in a product; they can be used either in the product description or product title. If you’ve got the relevant keywords all in the appropriate position, then focus on using catchy words in your descriptions that seem appealing to a shopper and makes the product stand out. Product descriptions and content are essential for the e-commerce success of any website. Always remember to adhere to Google’s guidelines, while stepping inside your customer’s head.