It’s no secret that for over the last decade, millennials are a hugely sought-after market segment, they represent an increasing percentage of the buying power in our economy. This could be a major reason why numerous marketers nowadays have been fixated on the millennial generation. So what makes it much difficult to get to them? The newer generation is savvy enough to know when they’re being pitched to, they have a hundred options to choose from and they will only go for the best. With such a large consumer base, it makes sense that brands want to target millennials may it be online or offline. What’s the best thing about millennials are that they have the money and are ready to spend. In short, if you appeal to millennials the right way you should, you can increase your sales, as well as the added benefit of making your business go viral on a better level, through social media and other online platforms. Here are a few of the best marketing strategies to attract millennials to your brand.
1. Go Creative With Your Advertising
Recent studies have shown that creative online marketing strategies will generally perform much better with millennials than the average posts. You could also get them into the game with more interactive posts that tap their creative brains to make what you are doing genuine and more inventive.
We see traditional methods of advertising all around us each and every day, therefore it doesn’t interest us anymore. This is where a creative thought can come handy; something that can grab the attention of others, and trust us millennials will just love such creative thinking.
2. Become More Transparent
This is a technique that not just millennials but all your customers would love; following an organization that is transparent. People tend to be more confident when you share not only your final product but also behind-the-scenes about what your company is working on or just the fun things that happen in your office.
This imagery by Staples is entertaining, it just shows it does not always have to be professional and you can also think outside the box. It’s a strong way to poke a little fun at the office atmosphere and sell a product at the same time.All this could be an inspiration to millennials, which helps them gain confidence in your products because of how transparent you are. You can create and share short videos and share high-quality photos of your products on social media platforms such as Instagram or Facebook; platforms that are used by a huge number of millenials.
3. Go Big On Social Media
Social media has grown into a huge influence all around the world, this digital space has changed the life of millennials drastically. Studies have shown that over 82 percent of small business owners are using sites like Facebook, Instagram, Twitter, Pinterest, and LinkedIn to help grow their businesses.
It is the best option out there to get your brand outside to the millennials because almost 92% of the people who use such platforms are born between 1981 to 1996. They love spending a lot of their time on their favorite social platforms because that is where the world comes together, it is where they do everything from interacting with friends to reading articles to making online purchases. Therefore always make social media a priority and generate content that are appealing to millennials.
If your business marketing strategy involves generalizing an entire generation of people, you will have to get a little more specific than that. Millennials are set to become the largest living generation by 2019, so if you steer your marketing strategies in the right path you’ll earn their business and their loyalty as well. Contact us and we can help you with the best digital marketing strategies to find the right customers for your brand.