How To Attract And Increase Customers For Your Business
If you are a business owner, you should always be on the hunt for new customers. Even if you have successfully set your brand up and built a loyal customer base, you need to make sure you are inviting new customers and clients to your business to bring in new revenue sources. However, for most of them out there, attracting new customers is an undeniably baffling task.
But, definitely, there are some efficient and creative tactics to market your business to hook those new clients. Of them, we have curated a seven-step approach that works best for all businesses irrespective of their niche.
#1. Get Social
Social Media Marketing is one of the quickest and easiest ways to kickstart your business promotions. When coming to this, while you have so many platforms to choose from, selecting the right one where most of your target audience hangs out is essential to get maximum visibility. Popular platforms such as Facebook and Twitter can be considered beginner-friendly options to start with your promotions.
After choosing the right platform, you need to constantly update your Social Media pages with relevant and quality posts capable of capturing your customers’ attention. Feeling a creative block? Here’re a few content ideas to get your creative juices flowing!
Also, interacting with your audience is vital to maintain healthy relationships. You can do it by frequently answering their questions, replying to their comments, creating contests, and more.
#2. Create A Good Customer Experience
This is one crucial step where you will show your customers that you care for their needs. This, in fact, is an excellent move to create a loyal customer base in the long run.
As shown in the below survey by ‘American Express’, 86% of customers are willing to pay more if they are provided with a better customer experience. This indeed implies how your sales can be affected by the experience you provide for your customers.
You can provide a good customer experience in a number of ways – you can choose to make it easy for them to buy your products, keep a fair return policy, and respond quickly to their feedback and concerns.
#3. Content Marketing
Another great strategy to build brand awareness is through efficient Content Marketing.
While you start doing this, some of the compelling content types to try include blog posts, videos, and infographics. Delivering content these ways based on your audiences’ needs and behaviours will go a long way in impressing and attracting them.
Need expert assistance from professional Content Marketers to do this? Get in touch now!
#4. Paid Social Media Advertising
These are those ads that you see randomly while scrolling down through your Social Media pages.
You can either use it with other strategies or even as a first step to getting started with your ad campaigns. But before you go forward, you need to define your goals precisely and know how Social Media advertising works to make the best use of it.
For this, just go through our article on Social Media advertising here.
#5. Use A Fair Pricing Strategy And Offer Discounts
Fair pricing will encourage your audience to buy your product without thinking twice. So, it would be best if you keep a reasonable price range that complements your product’s value.
Your customers should feel that they are getting a great deal for the product’s value and price. When you do this, you are making customers satisfied with their purchases, and this satisfaction, of course, is a crucial thing when it comes to leading your business forward with a higher customer retention rate and business referrals.
#6. Ask For Referrals
Loyal customers are the one-stop solution if you want to ask for referrals. Once a section of your audience loves your products, you can ask them to refer those products to their friends and families. This way, you can instil a trust factor in your customers, which will gradually increase your customer base.
Much research was done on the effectiveness of using referrals in marketing programs. One such study by ‘Nielsen.com’ is shown below. It revealed that 92% of consumers trust referrals from people they know.
#7. Take Advantage Of Online Ratings And Review Sites
People always turn to online ratings and review sites when they want to buy a product or use a service of an unfamiliar brand. Therefore, it is mandatory to monitor those sites to keep everything informed and updated. People should not feel as if the brand is rarely interested in doing the business.
So, always respond to their comments and complaints on these sites and have an interactive approach. This goes a long way in turning your audience into customers. If you have satisfied customers, ask them to leave good comments on the review sites.
You can even link those positive comments to the website in the customer testimonial section to make your business more trustworthy. Want to find ways to get testimonials from your customers? Read this article to ace that game!
So, there you have it – seven secrets to attract new customers to your business.?
It may not be as easy as you think to attract new customers in the beginning. But just start by applying the tips offered in this article, and then move further with customer campaigns such as Email Campaigns, Social Media Campaigns, and Referral Campaigns.
For this, connect with our Digital Marketing and Social Media Marketing team at Parel Creative. We are one of the renowned IT, Digital Marketing, Social Media Marketing, and Web Developing Companies in India and Singapore. You can visit our portfolio here to learn more about the works we did, till date.