Not Sure What To Post On Social Media? Here’re A Few Content Ideas
Opening a Social Media account for your business can be super fun, but coming up with creative content for the posts, and that too on a day-to-day basis, can be really hard. After a few months of start posting, you may mostly get stuck in a creative rut, making it progressively more challenging to bring something creative and unique to fill your never-ending Social Media feeds.
But don’t be intimidated. The Social Media experts at Parel Creative have put their heads together to bring up TEN brilliant content ideas for Social Media to help you get your creative juices flowing!
Before you dive into them, we would also like to bring to your notice that all the strategies we have included here have been tried and tested by our Online Marketing team – and everything has worked well for us. So you can choose to include them in your Social Media plan, without thinking twice.
Bonus: Read our Social Media Strategy article with pro tips on how to boost Facebook engagement for your business page.
#1 Show Your Audience Something Behind The Scenes
Your followers will always be curious to know what you really do, how are you working on, who are the people behind your company, and so on. Therefore, give them a look behind the scenes – post something about your workplace events, employees, or recent product launches.
Giving a photographic peek into how you come up with your product ideas, where you source your ingredients, how your products are getting packed for shipping, etc. will also help them relate to your brand on a more personal level.
#2 Get Them Tips & Updates
Think about what are some of the facts that are known to you, but might be a mystery to most other people? Give people tips right on those. Suppose if you are selling food products, share them how to pick the secret ingredient for a tasty pasta. Now if you are a clothing boutique, just share how to mix the right patterns.
As an experienced Social Media Marketing Company, we can say – your audience will definitely 💗 this!
#3 Ask, Ask, & Ask!
People always wish to feel heard and valued. So ask them questions, and get them opportunities to interact with you. And while you do so, make sure to ask simple questions that need a one-word response.
Remember, people are busy, and no one is going to type out lengthy answers for you. Therefore, make your questions, as short and concise as possible, and post out once every week.
#4 Conduct Interviews
Another option you could try out is to interview someone. And if you like to take up a bit bigger challenge, try doing it live. 😎
Regardless of how you opt to do it, do it with people significant to your business. For instance, you may take up an interview with a happy customer or a business that is in line with yours. While you do it, make sure to keep it short and straightforward.
#5 Post FAQs With Answers
If your followers are frequently asking questions, you can help them with FAQs and answers. Collect a list of such questions and post it on your Social Media page, one question at a time, so as to not get overboard. This will make your customers feel that you have heard and responded to all their concerns.
✨ Bonus Tip: If you are running a start-up and don’t have a lot of FAQs to post, you may try answering every question that your followers should be asking.
#6 Let Them Know Your Process
It can take years to build people’s trust in your business. However, sharing the tidbits of how you do your business will help you acquire the audience’s trust much more quickly. For instance, if you sell chocolates, talk about where you shop for ingredients, and how you manufacture them. If you are an author, talk about how you choose topics for books, and how your books are getting published.
This is one of the best tactics for you to turn people who have fallen in love with your products into loyal fans of your business.
#7 Get Employees A Chance To Shine
Most people love to see the humans behind brands. So, try featuring yourself and your employees, and get your audience to relate to your business on a more personal level.
You could even make your employees advocate for your products through Social Media campaigns.
#8 Yes, Something Personal Will Work
You could share personal stories about your company, the stories of success, what inspired you to start a business, the struggles you went through, blah, blah, blah… Sharing something personal helps people to really ‘know’ your brand apart from the catchy taglines, and help them to relate to your business more personally.
#9 Go For Special Themes
Themes are, of course, a pleasant way to add fun to your social media posts. Tie your content to daily, weekly or monthly themes such as ‘Motivation Monday’, ‘Throwback Thursday’, ‘September friendships’, ‘Sunday Funday’ and so on.
The benefit? A nicely coordinated Social Media feed.
✨ Bonus Tip: Add relevant hashtags for each theme to get tied into something that is trending.
Related Content: How To Use Instagram Hashtags for Business Growth
#10 Try Tutorials
Tutorials are the trendsetters now. So, create short tutorials, primarily focussed, on your products.
If you sell a blender, provide your audience with tutorials about different smoothies. If you run a cafe, you could demonstrate how you do perfect latte art.
There You Have It!
There you have it – TEN brilliant ideas and TEN different ways to reach your audience in the best way possible! If you commit to making it all the way through, try to show some of the fantastic photos and videos of your products along with the post types we have discussed. Also, remember to create a rotation of these ideas on your Social Media pages, and you will accomplish a beautifully creative page in just a few days.