Does your website’s design actually matter? Yes, it does. When a visitor or a potential customer clicks on your website the first few seconds are really quite critical. The visitors should be able to find what they came looking for, the site’s content and links should remain uncluttered and most of all your website must be appealing! Therefore we can easily say that web designing is a well-implemented concept of planning, creating, and maintaining websites. So if your website did not work as you expected last year, this is the season to take a look at what worked and didn’t work in your website marketing last year and make some serious changes.
1. Think Simple
Visitor spending longer time on your site could be good for business but too many options can obviously frustrate them, which you definitely don’t want. The simpler the structure of your website, the easier it is for users to navigate and find what they came looking for. Each section of your website needs to tell a story; it needs an obvious reason for the visitors to be there and a final outcome for the user. The website layout should help the content to highlight what are the most important pieces in your website with the use of relevant content and appealing images.
2. Colors Matter
As far as the user experience is concerned, your color scheme and visual contrast must be well implemented and should be able to create visual consistency and insight. While designing a website’s layout it is always better to choose contrasting colors for the background and overlay content so that the text may stand out and can be easily read. If your planning to make your website a bit funkier, always choose a darker text color and a lighter background. Colors can be given in the form of gradients or smoothly, it always depends on your level of creativity.
3. Be Responsive
Visitors and traffic to your website are likely to bounce back if your site isn’t well optimized for mobile devices and other handheld devices. The recent studies shows that over 90 percent of shoppers use smartphones even while in retail stores for comparing prices and looking at the product reviews. With customers switching between devices with regularity, it becomes necessary to offer a seamless experience on all devices. The key is to provide click with simple navigation menu or scrolling, therefore even on mobile phones, there is no reason to scroll or swipe.
Implementing a successful design on your website is not only about the appearance alone or about giving your visitors visual treat, it’s also about making life easy for your visitors, providing them with the services required, products just how they needed it and overall increasing their emotional attachment to your brand. A properly well-designed website is enough to demonstrate that you are a professional company with a solid reputation and creativity, not just another similar site that happens to have the service you’re looking for. If you are not sure of how to achieve this, a professional web development company should be able to help you out. When finding the right partner for the job, remember to make sure that they are skilled in melding the perfect web design, great content, SEO relevance and other aspects of essential web marketing into a cohesive whole. If you got a minute, go through our portfolio and drop us a note if you feel that we are what you are looking. Let us work all these elements together, to create more business and a better reputation for your company.