When we connected a brand to the digital market, transcending language barriers
ProConnect is a third-party logistics company offering businesses advanced integrated supply chain solutions. They cater to all verticals, including modern businesses and mission-critical support. Headquartered in Dubai, UAE, they are experts in the logistics domain and cater to multiple market sectors.
WHAT IT TOOK
The team at ProConnect wanted to make their service offerings accessible to a larger audience, overcoming language barriers. For this, they wanted a single platform compatible with Arabic and English. This combination of languages is notably challenging since they each follow different orientations in content interpretation.
WHAT WE DID
Working closely with the team at ProConnect, we did initial prototyping and wireframing of the new design. Once they were happy with our ideas, we created custom-made illustrations, images, and iconography as well, following their brand guideline specifications. The end result was a sleek and functional SEO-friendly mobile responsive website with a custom UI design which worked really well with both Arabic and English languages.