Driving traffic to your website can be a tough job, especially if you are a novice. It is an art that has to be as creative and flexible as possible to get results. While optimising your website and content to rank higher on search engines can be an excellent way to attract potential customers, perhaps it may take a few months to achieve that, especially when using only SEO strategies. As a result, many new websites with great content miss the chance to meet their target audience in the initial days.
But the best part is implementing some best SEO practices is not the only way to drive traffic; instead, there are a ton of other ways to try along with your SEO strategies. This will help you get extra benefits and a stronger boost to your overall marketing efforts.
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In this article, we have put together some exciting and significant ways of digital marketing through which you can increase traffic to your website. These are just a few of the quickest and easiest strategies you can adopt for your website. So, let’s dive right into it!
1. Great Content Is Essential
Content is the backbone of your website. People love consuming content from the internet through sites that can educate and inform them. So, creating and developing content for your website is one of the creative processes of digital marketing that requires extra attention to detail and quality. Ensure to generate content giving importance to the keywords without compromising on the quality of the content.
Well-written content will make your audience happy and entice them to share the content with their friends, thereby increasing your sales, leads and website traffic.
2. Online Directories
Registering your business on online directories and review sites is a very simple yet effective way to increase traffic. Getting visibility through online directories can make your website more trustworthy.
Most of these sites allow you to enter key details about your business and the link to your website. Now visitors searching something using those keywords will land themselves into these online directories. From there, they can redirect to your website for further information. This is, in fact, a great way to acquire traffic without any ads or promotions. Here’s our example of it!
Try to identify directories that are relevant to your business or niche. Encourage customers to leave a review about your business on review sites such as ‘Yelp‘ to attach credibility to your website.
3. Be Active On Social Media
The power of social media is immense. The flexibility that social media provides is hard to attain in any other media platform. But merely just posting about your business on social media is not the right way; rather, you have to keep it up to date and be active through constant interactions and communication.
Having your content up to date will increase your traffic to the website as people love getting regular updates, so they are prone to go after websites that provide them with the same. Also, being active in social media means replying to customers’ queries, showing gratitude for their comments and primarily showing that you care about your customer’s needs.
Another critical factor is promotion. Digital marketing is powerless without promotion. Make sure you are promoting it enough on all social media platforms as different platforms can allow you to introduce your business to a very vast user base which means more website traffic.
👉 Not sure what to post on social media? here’re a few content ideas!
4. Guest Blogging
Guest blogging! Yet another powerful content marketing technique. You can blog as a guest on various topics that are relevant to your customers on other sites. Here’s an example of how to do it in ‘Techsightings.com’.
When you write a guest blog, include links to your websites to direct visitors for further information. It would be best to write blogs and articles on sites that are appropriate to your business and have a similar target audience as yours. Also, the promotion of blogs by guest bloggers adds up to even higher website visibility. You can even invite others to guest blog on your sites to help you drive new visitors to your website.
5. Email Marketing
One should never underestimate the potential of email marketing to increase website traffic. With a great strategy and well-written content, email marketing can work wonders for you. It adds a personal touch that most of the marketing efforts fail to achieve.
Include relevant details and links in your email marketing content to bring in some loyal visitors who are genuinely interested in your business. Build an email marketing list if you don’t have one. Here’s an example of how it’s done popularly!
Ask them to subscribe, share and leave their reviews to increase interaction with your brand and to stay connected and active.
6. Social Media Ad Strategy
Social media offers a wide reach that no other platform can offer. Not only the premium but also the free features provide you with the much-required reach. You just have to focus on the best social media platform that can reap the most benefits for you.
For example, a photography website can get immense help and reach from social media platforms such as Instagram, We Heart It, etc. that is a focused platform about photos and images in particular.
Some of the prevalent social media platforms common for any kind of business include Facebook, Twitter and YouTube. As different people are active on various social media channels, you can research your target audience to find out the most relevant social media platform that you should use to get maximum ROI.
👉 How to create a social media campaign in nine easy steps!
7. Staying Connected
Platforms such as LinkedIn and Quora help you in staying connected with the target audience by providing unique content. You can answer their queries, comments, messages, participate in conversations and increase your interaction with the audience through these sites.
We too have our own space in Quora. Follow us for regular updates!
Remember, staying connected is a beautiful way to build and nurture a relationship with your customer. The more you interact, the more they will be interested in you and your products.
8. Video Content
You should include different content types such as video content, infographics, audio content, etc., to break the monotony from having the same kind of content everywhere. To expand beyond the written content is vital to retain the interest of your website visitors. See how Shopify utilised this feature on their website.
Short, fun and informative videos about your brand can induce customers’ interest in the brand. It can help in gaining attention towards your product or service. Also, studies have shown that people are capable of understanding and retaining visual information more than written information. This implies creating simple and engaging videos about your brand is a key step in attracting customers to your website.
9. Interview Industry Influencers
When you interview industry influencers and post that content on your website, it will attract potential customers as they are keen to know what industry experts suggest about the products. Once again, a great way to build traffic and increase the credibility of your business.
Go for influencers who are reputed and have a pretty good fan base so that your brand gets more exposure. Always try to build an interactive relationship with the influencer because it’s important that you and the influencer connect and engages with the brand as much as possible. Without proper interaction, it may not be able to show the expected results.
10. Partner With Other Businesses
Another way to increase traffic to your website is by partnering with other significant brands with a large customer base who can also be your brand’s potential visitors. Contribute in a strategic way to make the partnership more valuable.
Also, create a promotional plan with them that’s focused on building traffic to your website.
Let’s Sum Up!
There are a variety of ways like SEO that can help boost your business by driving traffic to your website. Some require investment, while some only need time and energy. The key is to find the best strategy that’s perfectly compatible with your business niche, as every business is different and has its own set of goals and vision.
We would suggest you to implement these strategies along with your SEO plans to get maximum benefits for your business.
For a kickass digital marketing agency, you can always contact us here!
