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What Is Artificial Intelligence, Its Importance In Digital Marketing And How It Has Proven To Be Beneficial For Us!

May 20, 2019 Ricky Philip

Artificial intelligence technologies aren’t just transforming our living spaces; they’re edging their way into our numerous organizations and are interrupting the workspace. Compared to the human workforce, artificial intelligence (AI) has more potential to enhance efficiency, productivity, and accuracy athwart an organization – but is artificial intelligence entirely propitious? Several workers fear that the acceleration of AI will influence to robots and software replacing human workers, eventually, this progress in technology will soon become more of a threat than service to us!

Artificial intelligence in Digital marketing

Is AI Taking Over Our Lives!?

Artificial intelligence has been quietly taking over the service sector as a whole, it has attained a use to almost every segment of our lives. It’s no surprise that AI will become an essential component of our existence, similar to smartphones. If we go back to the past, around 50 years from now, AI was solely characterized as the activity performed by a machine. However, with the current implementation of AI with technology, we understand that it is much more complicated than what we initially expected.

“The thing that’s going to make artificial intelligence so powerful is its ability to learn, and the way AI learns is to look at human culture.”

Nowadays, artificial intelligence can even assist you with online purchases and shopping, while you sit at home. By analyzing the pattern of your choices, it can recognize what you are looking for and suggest similar products. But, before anything, let’s begin from the basics and continue from there.

What Is Artificial Intelligence

The Uses of Artificial Intelligence
Various Fields Where Artificial Intelligence Can be Used

In computer science, artificial intelligence (AI), seldom called machine intelligence, is capacity exhibited by machines, in contradiction to the natural intelligence displayed by humans. Computer science defines AI analysis as the research of “intelligent agents” any device that understands its surroundings and takes actions that maximize its probability of successfully achieving its goals. The term Artificial Intelligence is used when one a machine simulates humanlike cognitive capacities associated with their brains, such as learning and problem-solving.

The Evolution of Artificial Intelligence

The Evolution Of Artificial Intelligence
The Evolution Of Artificial Intelligence

In more details, AI represents the ability of one system to correctly interpret external data, to learn it and later use it to achieve specific tasks and goals through its flexible adaptation.

“Artificial intelligence is growing up fast, as are robots whose facial expressions can elicit empathy and make your mirror neurons quiver.” —Diane Ackerman

Ever since the invention of the first machine, the technological industry started developing, and now it is the swiftest evolving industry in the world. We are currently witnessing the progress of the AI industry with the potential to grow even more eventually, so how has Artificial Intelligence affected our workspace and proven highly beneficial for us.

How AI Has been Proven Beneficial For Us

Application of Artificial Intelligence
The Application of Artificial Intelligence in Current Environment

In some industries, Artificial Intelligence is competent in automating analytics processes and marketing intelligence, implementing a holistic end-to-end explication. Yet in others, the digital concept is being used to navigate and understand voice responses, therefore, contributing to the advancement of intelligent, self-driving automobiles that are acquiring to drive as people do.

“Humans have 3 percent human error, and a lot of companies can’t afford to be wrong 3 percent of the time anymore, so we close that 3 percent gap with some of the technologies. The AI we’ve developed doesn’t make mistakes.” — Walter O’Brien

Here are just a few examples of how Artificial Intelligence is being used to enhance productivity.

  • Autonomous and self-driving vehicles
  • Scheduling tasks using voice recognition
  • Predictive analytics of outcomes
  • Face recognition and detection for security purposes
  • Advertising based on purchases and choices
  • Efficiently detecting and preventing online frauds
  • Recognizing patterns and fingerprint for unlocking devices
  • Web results based on previous searches
  • Empowering new possibilities in mobile app development
  • Unlocking devices using face and voice recognition
  • Spotting thousands of spam within seconds
  • Potential to reach a new level of sophistication in Digital marketing
  • Automatically translating different languages
  • Chatbots provide effortless communication with customers
  • Virtual assistants such as Amazon’s Alexa and Apple’s Siri

Use of Artificial Intelligence In Digital Marketing

Artificial Intelligence In Digital Marketing1

The widespread dependency on Artificial intelligence expands far beyond digital assistants and self driving cars. Nowadays, mobile applications are using AI to advance user satisfaction. The benefit of Artificial Intelligence in mobile application development and digital marketing shows their potential to perform and complete tedious jobs. Taking advantage of the current situation, mobile app developers are enhancing customer experience and are exploring more ways to boost users mobile app experience.

"“Why are bots/AI so relevant for digital marketing? For anticipatory intelligence – prompting customer actions to deliver outstanding customer experiences, and personalisation at scale – intimate but automated.” Ashley Freidlein "

The growth of AI is already driving a whole new range of mobile app development and digital marketing possibilities. In simple words, with artificial intelligence app, it will be apparent to analyze the users’ trend. With the new availability and advancements of AI, there is potential to reach a new level of sophistication in the marketing field. This growth in artificial intelligence is empowering new possibilities in mobile app development as well as digital marketing sectors. Thus we can be sure that artificial intelligence applications will be the doorstep for app startups for the next evolution in the professional market.

Conclusion

People are willing to invest fortunes in rebuilding the digital world, yet there are others who consider that artificial intelligence is a threat to mankind. Regardless of people’s opinions, AI is changing our world both inside and outside the workplace. Instead of concentrating on the concern surrounding automation, the only thing we can do is embrace the changes and adapt to them. Because as always businesses are growing and expanding, people are inventing and humankind keeps progressing.

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