The app had to change something mundane and monotonous such as budget tracking into something exciting for the user. Also, we had to get users to come back and do this every day till they formed a habit.
After initial discussions with the client and our target audience, we realized that gamification was the right direction. From initial job scope to wireframes, custom icons, avatars and user journeys, we worked hand in hand with the client. We created an app that was user-friendly and made budgeting and expense tracking fun and amusing with games and avatar creations. Users gained points, unlocked avatars and advanced in levels based on their app usage. Now on iOS and Android, the end result was a product that was exactly how the client imagined it, if not better.