As a digital marketing agency, over the years we’ve seen thousands of websites and audited hundreds of them. Of course, in the process of trying to keep up with SEO requirements, businesses make some crucial blunders that hurt rather than help their search rankings. Most of these blunders are easy to find and fix, the kinds of things that any professional SEO consultant should be aware of in digital marketing. Understanding SEO is the ultimate marketing exercise, especially in today’s highly competitive digital world. If you want to drive traffic to your business website, increase sales and acquire more traffic, you have to keep up with the ever-changing search engine algorithms.
1. Ignoring ‘Google My Business’
An important first step in any local SEO strategy is to claim and verify your local business. Getting on Google My Business (GMB) listing can increase your chances of showing up in many software such as Local Finder, Google Maps, Google’s Local Pack, and also in organic rankings. With Google algorithms continuing to place emphasis on “near me” searches, the single opportunity for businesses is to claim their location. Qualifying local businesses can claim this free listing on Google and include information about your company, like address, phone number, business hours, etc.
2. Overlooking Meta Descriptions And Page Titles
A meta tag is an HTML element that specifies the title and description of a web page, it’s the first thing a user notices when your brand pops up on any search engines. These meta tags or meta details, which include both descriptions as well as page titles are displayed on search engine results pages (SERPs) as the clickable headline for a given result. Therefore the importance of keeping these tags SEO optimized with the relevant keywords and character limit is important for usability.
3. Lack of Relevant Content and Not Updating Regularly
Some organizations either don’t have well-optimized content on their website or their blogs aren’t providing any real value to website visitors. Customers can tell whether or not content is unique and updated, and if it’s not, you’ll lose trust, and you’ll have a much harder time getting them to take action. While writing website blogs, make sure that you’re covering blog post topics on a healthy balance of keyword opportunities and frequently asked questions from your audience to attain more conversions and rank your blogs higher.
4. Not Keeping Your Website Updated
Despite the ever-changing Google algorithms for SEO, a website fully optimized for search engines will always remain a priority. Google and many other search engines favor sites that are not only rich in keywords but also user-friendly and demonstrate user engagement. Your websites content, metadata, navigation, user interface, user experience, designs, images, image alt are all critical to SEO. SEO ranking improves when visitors stay on your website longer, view more pages, and repeat their visits. The more user-friendly your site is, the more visitors will love visiting your website.
We’ve pointed out some of the most common mistakes that people tend to make when it comes to SEO. Have you made any of the above mistakes with your SEO campaign? If you have and you’re unaware how to correct them, contact our SEO experts today.