How User Experience Has Become The Latest Trend In SEO And How to Improve It

June 4, 2019
June 4, 2019 Ricky Philip

SEO used to be kind of simple, a few years back. SEO practitioners often stuffed a page full of keywords, and the website ranked on top of Google. If only it were that simple nowadays! As of now, Google literally takes numerous factors into account when determining which pages rank high in search engine results pages.
Google updates its algorithm several times a year and uses over 200 ranking signals. But when it comes to search engines, you’ve surely got to ace the race. We usually converge on the algorithms by Google, striving to satisfy every algorithm that we neglect all this effort intends toward a sole objective: Satisfy the user!

Give Your Visitors What They Want!

At the end of the day, the foremost intention of having a website would be to attract visitors and convert them into customers. To do so, you would require something other than just the best SEO techniques that abide by every Google algorithm out there. Developers would have to create an entire ambience and experience that would drive visitors into customers by piquing their interests and translate their needs, providing them exactly what they came looking for in your website!

We’re Not Saying That UX Is Imperative And SEO Is Antiquated

Most of the time, the SEO and UX team, operate in separated silos and compose conclusions unilaterally, assuming that one does not influence the other. There is a common misconception that SEO is alone essential to rank any website on search engines, but user-friendliness also plays a critical role in the success of a website. The constituents that build an outstanding UX on the site can influence the SEO, presenting it as an essential requirement for the success of the website. User experience and search engine optimization, go hand in hand not only because you require visitors to find your site appealing and explore more, but also to increase the number of potential customers noticing your website in Google searches. By now we have an idea that UX is also imperative for the success of a website, therefore how can we improve the user experience? Let’s find out.

1. Keep An Eye Out For Bounce Rate

bounce rate

When it comes to bounce rate for a website, having a low bounce rate is better for the success of your website. Visitors abandon a website for several reasons. General causes incorporate the keywords you’re ranking for may not correlate to your website content or your site may be slow to load.

  • To improve the user experience, create multiple landing pages for organic traffic.
  • Write high-quality unique content with appropriate keywords and add image alt tags
  • Craft a related meta description that attracts visitors to your website when your website turns up SERP’s
  • Keep your content organized, use of header tags, readable fonts and good color contrast
  • Use a responsive theme and make your site mobile friendly to increase website speed

Bounce rate is only one of the standard metrics used to manage the site’s user experience.

2. Use Proper Heading Tags

Proper Heading Tags

Headings tags such as H1, H2, H3, etc are the roadmap leading your customers through your content. It’s the way search engine crawlers recognize the purpose of a website.
Nevertheless, appropriate heading tags makes it accessible for both potential customers and search engines to comprehend what is actually in your website content. They formulate a consistent hierarchy, reorganize keywords, and initiate scanning of written text. Always Keep in mind to use only one H1 tag on each webpage on your website.

3. Improve Site Navigation

Improve Site Navigation

It may seem obvious, but many websites fail to make navigating of their website easy to use for new visitors. Navigation is essential so that visitors notice it intuitive to navigate to other relevant pages on your site.

  • Avoid multi-level complex or complicated menu details on your homepage.
  • Make sure the mobile responsiveness for your website is implemented for handheld devices.
  • Be specific and precise about where each link leads your website visitors.
  • Implement a search bar so that visitors can type and get accurately what they’re looking for on your website.

To deliver excellent user experiences, you need to understand your customers. It is about injecting empathy into everything you do. Our collaborative and lean approach is proven to make changes for our clients and their customers. At Parel creative, we love solving customer problems with exceptional digital solutions. Contact us today, to work with our UI/UX designers to compose the best possible experience for your clients.


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