Why Content Marketing is the Backbone of Digital marketing!

June 13, 2018
June 13, 2018 Ricky Philip

Keeping your audience engaged is not an easy task but with the perfect content marketing strategy, you can encourage your followers to return to your site or keep your blogs engaged. Content generation is an inbound marketing tactic that assists you in attracting and engaging with your potential clients. A proper content marketing strategy helps you in generating traffic to your site as well as in building up your brand. Before opting for a particular product or service customer’s do a brief research on them online, they go through different products looking for what makes that product better than the other. The only way to show how your product or service is better will be with the help of your contents. Keep in mind that the quality of your description on how you define a product and the message you convey will have the ability to make it or break it. Google had a recent update which steadily focuses on quality this update gives priority to better quality contents and tend to avoid contents with lower quality. As simple as that it’s better to keep your contents up-to-date and focus more on quality because there is nothing much better than showcasing the best of what you do with your contents.

How to successfully implement Content marketing strategy for your business?

A simple tip on content marketing is to focus on your audience to understand them better. The more you understand your audience the better you become in providing them what they came looking for. This can be a major asset for you in driving business results by creating just the right content to achieve your mission or your business goals. If you’re not sure about your business outcome or what you’d like to achieve with your content efforts, start by building an audience and focus on your customer’s needs. Because if you still haven’t taken advantage of content marketing for your business, it’s about time you do. Based on a recent survey around 79% of business has shown a growth using proper content marketing strategy, it also claims that 10% of contents fail due to lack of knowledge about implementing content marketing effectively.

Uses of content marketing in your business:

Content marketing for a business has multiple uses and it may never run out of yielding the best for you. The key to a great content is that it has to be something that is surely going to interest your target audience by keeping them engaged and also bring them back for more. One of the best things about content marketing is that it’s applicable everywhere no matter what your digital marketing strategy is contents are the perfect asset. Below are some of the areas in digital marketing where contents are essential:

  • Social Media platforms
  • Blogs
  • Website
  • Seo
  • Infographics
  • Podcast
  • Ebooks
  • Email
  • Artworks

Content marketing trends

There are a number of factors contributing to the success of your contents, which includes: better quality writings, usage of keywords, strategic development, in-depth research into the matter and better targeting in content distribution. Here are some trends to keep an eye on your content development strategy.

  • User-generated contents
  • Interactive storytelling
  • Personalized Content
  • Infographics
  • Influencer marketing outreach
  • Inbound marketing
  • Purpose driven and cause driven content

What your content needs

Whatever the reason be for having a content whether it’s for business or a personal hobby, it’s very much important you do it right. Here are some of the ingredients for a great content.

  • Headline: content idea or post idea:-Pay special attention to headline, the Headline should be catchy and engaging
  • Body: Post description:- These are paragraph consisting of the detailed report on your analysis. It should give an explanation based on the post idea/headline.
  • Call to action:- Always ask the followers to stay engaged with the content.
  • Seo: Focus on keywords that help in Search engine Optimization and also helps to drive traffic to the website.

Content marketing is the foundation for digital marketing success. The contents you generate determines your followers, social media fans and potential clients that choose to associate with you. A quality content with the right keywords also determines how visitors choose to engage with your site and for which all keywords search engines find your site relevant. Following are some of the reasons why content marketing should be implemented into your business strategy!

1.Increased Visibility

  • Blogging will give 55% more visibility for your brand or business.
  • Inbound marketing will help to increase visibility of your products by almost 90%.

2.Wider reach

  • Customers opt to follow the brand that has strong and interesting content.
  • Inbound content marketing helps to increase website traffic

3.Credibility, brand recommendation and solid footing

  • Good content helps in building credibility by 60%.
  • 6 out of 10 people in social media platforms recommend the brand if the content is great

4.Improve sales

  • According to marketers, good content marketing helps to increase sales.
  • 57% of people love to buy the product they follow on social media platforms.
  • 63% of companies said that posting content on social media increased marketing effectiveness.

Once Joe Pulizzi said, “Content marketing comes down to a commitment, there’s no halfway you’re either in or you’re out.” So always keep in mind the foundation of a great digital networking site is its contents if your content marketing is not creative enough it will surely fail you. Good marketing is all about helping your audience, gathering information that they find helpful, educate them and also brings them back for more.

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Over the last ten years, we have made considerable efforts to provide your businesses and brands more effectiveness, efficiency and innovation. But most importantly, we’ve always stayed ahead to deliver you the commercial success you need. For the past couple of months, we’ve been busy ourselves on a new website that will be more valuable to you, “our clients”. We’re sure that our new website delivers on that promise!
Keeping your audience engaged is not an easy task but with the perfect content marketing strategy, you can encourage your followers to return to your site or keep your blogs engaged. Content generation is an inbound marketing tactic that assists you in attracting and engaging with your potential clients.
Ricky Philip
Parel Creative
Parel Creative

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